Adidas, Nike apparel deals with University of Louisville and University of Kentucky bring big dollars to schools, but companies get plenty in return - Louisville Business First
Nike, Adidas, and Under Armour Battle for NCAA College Deals
Under Armour is struggling against Nike and Adidas in the United States
Under Armour Will Exit 2,000-3,000 North American Doors - Footwear Insight
Alfred (2021) Vol. 1. Ed. 10 by University of Winchester - Issuu
Study: Nike gets bargains on college deals while Adidas, Under Armour overpay - Portland Business Journal
Bulletin Daily Paper 05-19-15 by Western Communications, Inc. - Issuu
Lawrence Journal-World 05-21-2016 by Lawrence Journal-World - Issuu