Kuiu premium hunting apparel and gear brand to open in North Dallas

Built as a tough, all-purpose outer-layer hunting jacket for cool-to-cold conditions. The robust K-DWR treated Primeflex softshell resists wind and light rain or snow—yet offers more breathability than waterproof hard shells for better core temperature management. While slightly heavier than hard-shell rain gear, soft shells are quieter, more durable, and remain comfortable in a wider range of conditions.