Nike, Pepsi dominate nontraditional media exposure during Super Bowl
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The Curtain Falls on Pepsi's Super Bowl Halftime Show Run
February, 2022 – Blog & Insights
PepsiCo Live Project, PDF, Pepsi Co
Hour Detroit - May 2023 by Hour Media - Issuu
Hive - Recent News & Activity
Inside Pepsi's Plan for NFL Season Without the Halftime Show
Interactive Advertising Bureau
Blog - NextView Ventures
SBJ Unpacks
Volume 113 Issue 11 by The Stuyvesant Spectator - Issuu
Pepsi Gets New York Hyped for Super Bowl XLVIII
Hotels, Ice Cream, and Shoes as Canvases for Great Brands
Nike and Adidas on the Same Team?
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
