Why an Apple-NFL Sunday Ticket marriage didn't come together - The Athletic
NFL 'Sunday Ticket' headed to beginning next season
NFL's Sunday Ticket package heading to next year in $2bn-per-year deal, NFL
Peter Kafka on X: Obviously Google can afford to blow billions without near-term return. But not forever. Best possible argument is that this helps set them up to buy actual NFL broadcast
Apple Wants NFL Sunday Ticket. A Win Would Shake Up the Streaming Market. - Barrons
Why Is Paying The NFL $2 Billion Annually For Sunday Ticket
scores NFL Sunday Ticket rights after Apple punts
NFL wants Sunday Ticket to land at Apple, report says
Three takeaways from Google's NFL Sunday Ticket streaming deal - SportsPro
Google confirms pricing plans for NFL Sunday Ticket on TV - SportsPro
Is Apple's Eddy Cue About to Get NFL's Sunday Ticket? - Puck