The Coach Prime effect: Deion Sanders' Colorado appointment rakes in $185m in advertising as sales jump by 700% after blockbuster appointment
Auburn football: 3 reasons Deion Sanders is the perfect fit for Tigers head coach job
Deion Sanders T-Shirts for Sale
Prime shocker: Colorado upsets No. 17 TCU 45-42 in Deion Sanders' debut as Buffs coach
Report: Deion Sanders set to take Colorado job
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The Deion Sanders Experiment at Colorado Begins With a Wild Win - WSJ
Deion Sanders, CU Buffs turn a nation into believers, CU Buffs
Over-Justifying' His $5,500,000 Salary, Deion Sanders Has Reportedly Caused a 892% Rise in Colorado Merch Sales, While Boosting Ticket Revenue by $14,000,000 - The SportsRush